Quick glance | Projects (updated)
It’s all about partnership & a custom approach.
It can be challenging to pinpoint the top priorities for your brand against a shifting landscape. Clarity & Co helps brands identify opportunities, map out strategic plans, and project manage new initiatives.
Owner Theresa Wray steps in as strategic marketing consultant, project manager, or team extension, often during times of transition or when brands are looking to level up.
Here are examples of recent work:
Brand & Product launch guidance
Marketing & PR Team Advisor
Communication Development: Development and enhancement of brand messaging, as well as development of new communication channels
Marketing & Communication Alignment: Audit of messaging across platforms (Website, marketing materials, social media, etc), and development of timelines to bring consistency and enhance brand value
B2B Guidance and Liaison: Exploration of distribution options, Brand liaison with the trade, Distributor meetings
US Market: Recommendations & Starter Project exploration
Event Conceptualization & Execution
DTC Channel Guidance & Recommendations
Broad Marketing & Communications: General guidance regarding Marketing, Communications, B2B, and US market needs
If you need someone to jump in and sort it out:
Project Management in the wine industry is a specialty. Maybe you need a project streamlined, or a dedicated effort to create a more efficient process for your team.
If you are an imported brand:
Read more here about some recent efforts and how Clarity & Co caters to those specific needs.
If you are interested in how Clarity & Co works with clients in general:
There is additional information here. It’s all about partnership and a custom approach.
About Clarity & Co
Clarity & Co’s mission is to offer marketing consulting, trade relations, and project management services to the premium wine industry, and to do so with clarity and collaboration, or Clarity & Co.
Owner Theresa Wray’s career in the wine industry spans 17 years, helping wineries, importers and distributors turn their marketing challenges into successes. Her corporate experience includes 13 years with Maisons Marques & Domaines, leading marketing operations for the renowned luxury portfolio of brands.
She started Clarity & Co in 2020 to continue this work with a more custom approach with both domestic and imported brands. Theresa graduated from Cal Poly – San Luis Obispo on California’s Central Coast, and holds the WSET III Advanced wine certification.