Podcast with VINTed: Developing Savvy Marketing Plans
“Theresa shares the inspiration behind Clarity & Co, the various challenges she helps brands maneuver, and why clarity and collaboration are vital to a brand’s success.”
- Scout Driscoll, Owner of VINT Studio
After listening to countless podcasts, I had the opportunity to be a guest! A very special thanks goes to Scout Driscoll, Owner of VINT Design Studio, who invited me to share about Clarity & Co in this interview.
LISTEN:
Apple: https://lnkd.in/ehNT5J_f
Spotify: https://lnkd.in/edh8qqng
Stitcher: https://lnkd.in/eM5nbnkg
Google Podcasts: https://lnkd.in/e3B3vPD3
[VINTed episode description; excerpt from website]:
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In this episode…
Navigating the US wine and spirits market can be tricky for both domestic and imported brands. So what strategies can help you claim your space in the market and create a roadmap of opportunity?
According to Theresa Wray, brands should focus the majority of their time and energy on finding the right partners. Everyone wants to sell more wine and create awareness for their brand, but you shouldn’t rush into a partnership. Because brand building takes time and is not a quick win, you want partners that you can trust who have the right expertise and share your vision.
In this episode of VINTed, Scout Driscoll talks with Theresa Wray, Owner of Clarity & Co, about how she helps wine and spirits brands improve communications, trade relations, and direct-to-consumer sales. Theresa shares the inspiration behind Clarity & Co, the various challenges she helps brands maneuver, and why clarity and collaboration are vital to a brand’s success.
Theresa Wray is the Owner of Clarity & Co, a consulting business for the wine and spirits industry that specializes in marketing, trade relations, and US market guidance for both domestic and imported brands. She previously led marketing operations at Maisons Marques & Domaines, the well-known import portfolio and US marketing arm of Louis Roederer Champagne. After working there for 13 years, she departed to start her own business.
Guest Quote:
“Clarity and collaboration are] extremely important across cultures, whether we're talking about business cultures, or different cultures from different countries, or just geographical borders.”
Here’s a glimpse of what you’ll learn:
● Theresa Wray explains how her company guides brands at any stage of their journey
● What Theresa learned from her time at Maisons Marques & Domaines
● How can you overcome marketing challenges in the crowded wine and spirits market?
● Exciting projects in the works at Clarity & Co
● Theresa talks about her “why” behind Clarity & Co
● What’s the #1 thing wineries should be putting time and effort into?
[end VINTed excerpt]
About Clarity & Co
Clarity & Co’s mission is to offer marketing consulting, trade relations, and project management services to the premium wine industry, and to do so with clarity and collaboration, or Clarity & Co. For more information, please visit www.clarityandco.com.