The Case for Communication to Empower your Business
Quality messaging will transcend the emergence of new sites, social platforms, media outlets, online shops, virtual experiences, and whatever comes tomorrow.
Regardless of the line of business you find yourself in, the changes over the last year have underscored a major theme that remains undeniably consistent.
Communication matters.
Communication matters. Consistent, thoughtful communication has the power to attract the customers you want, teach others they can trust your brand, and convert non-believers into brand ambassadors.
Reach your target audience.
The “vehicles” you use to share your story may have changed quickly over the last year, and they will continue to change with new trends and technologies. Do you have clear brand messaging on the right platforms for today? What about tomorrow? Fortunately, quality messaging will transcend the emergence of new sites, social platforms, media outlets, online shops, virtual experiences, and whatever comes tomorrow. Develop the message for the long-run, and roll with the changing tide in the short-term.
Consider a quick self-evaluation.
Are you missing some opportunities to reel in business? In order to zero in on needs, start by asking yourself these 5 questions.
You know how to describe your brand in one sentence. Do your target customers?
Does your key message have top real estate on the main vehicles that you use to communicate (website, social platforms, email marketing, event marketing, print, etc)? And, does your brand need to develop or refresh its presence on one of these platforms?
We live in a visual world. Do your photographs tell your story?
Different audiences have different needs. Are your trade materials up to par? How are you communicating with your sales partners, accounts, and industry connections?
Do you have a strategy for the next 1-3 years to ensure your target customer and partners receive consistent, valuable information that makes you stand out from the competition, and entices them to buy/follow/join?
Many brands have a powerful story and offering that deserves more attention. Some deserve a refresh for the modern consumer. If you answered with uncertainty to any of the questions above, it may be time to prioritize your marketing and communications strategy - and see how it can better empower your business.
About Clarity & Co
Clarity & Co’s mission is to offer marketing, trade relations, and project management services to the premium wine industry, and to do so with clarity and collaboration, or Clarity & Co. For more information, please visit www.clarityandco.com.